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Author: O-YES Properties, 22 May 2024,

Show days still work when selling a home

For many sellers, show days are essential and timeless for several reasons. They provide a unique opportunity for buyers to see the property up close, helping them envision themselves living there. Typically held on weekends, especially Sundays, show days can also take place during the week or on Saturdays, depending on the area and buyer preferences.

Show days attract serious buyers, allowing couples or families to view the property, get a feel for the location, assess ease of access, and evaluate the home's design and layout to see if it meets their needs. It's easier for less serious buyers to browse properties online, so those attending show days are usually more committed to purchasing. This gives them the chance to talk to the agent, imagine where their furniture and possessions could go, and discuss lifestyle options with family members.

For this reason, sellers must ensure their home is immaculate, uncluttered, and looking its best. Up to 30 percent of sales result directly from show days. Many buyers from our existing database prefer this method of viewing because they can compare multiple homes on the same day.

Show days are critical marketing opportunities to properly market and expose the property to active buyers. They allow the home to be showcased or staged at its best, which can be challenging when the family is present. Buyers prefer viewing a home without feeling they are intruding on the owner's family time or being distracted by pets and children.

A show day is an excellent opportunity to present your home to potential buyers. Neighbours attending show days can also be beneficial, as they can become ambassadors for the neighbourhood, offering insights into local amenities, schools, shopping facilities, and neighbourhood watch programs.

Even if a particular property doesn't meet a buyer's needs, another showhouse might be perfect. In summary, show days:

  1. Showcase a home at its best.
  2. Allow buyers to view the property at their leisure and picture themselves living there.
  3. Enable decision-makers and the entire family to view properties together.
  4. Create a buzz of activity and competition among buyers.
  5. Bring together serious buyers who provide valuable market-related feedback.
  6. Encourage curious neighbours to help sell the neighbourhood.
  7. Allow buyers the opportunity to discuss their needs directly and in person with the listing agent.